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Brands & people · Video · 2025

Expo

Video by Mitchell Ellero · Expo · Remote · Seattle

Launch films for the App Awards and the Series B announcement, including an interview with co-founder Charlie Cheever.

Software is hard to film because there is nothing to point a camera at. The App Awards films lean on hands, screens and the people who built the thing, so there is something human in frame even when the subject is code.

The Series B announcement was built around the founder interview and cut for launch day.

Films

A frame from “Thocky Keyboard ASMR”, a film by Mitchell Ellero for ExpoThocky Keyboard ASMRThe Expo keyboard, up close.Watch on YouTube ↗ A frame from “Expo raised some money”, a film by Mitchell Ellero for ExpoExpo raised some moneyThe Series B announcement, with co-founder Charlie Cheever.Watch on YouTube ↗